Join this workshop series to learn about effective issue campaigns. This 8-week course is designed to be co-taught by an educator and an activist in each community, neighbourhood or school.
Learn to:
- Create a winning issue campaign
- Recognize entry points to decision making
- Work in coalitions
- Develop a media strategy
- Use access to information laws
- Conduct a credible poll
Course Outline:
Week 1:
Introductions |
- Review Course outline
- Introduction to issue campaigns-setting the context of issue-based campaign
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Week 2:
Decision-making processes in public sector organizations |
- Understand the processes or mechanics of decision-making in various public and private sector organizations
- Identify places where advocates can influence decision-making
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Week 3:
Decision-making processes in private sector organizations |
- Understand the processes or mechanics of decision-making in various private sector organizations
- Identify places where advocates can influence decision-making
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Week 4:
Issue campaigns and organizations Part 1 |
- Understand how to organize and issue campaign strategically
- Develop a media strategy
- Develop a public education strategy
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Week 5:
Issue campaigns and organizations Part 2 |
- Develop a Lobbying Strategy
- Identify ways to work with other groups building alliances; how to organize a network or coalition
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Week 6:
Specific Tools Part 1 |
- Learn about access to information laws and how to use them
- Learn how to find and work with a lawyer
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Week 7:
Specific Tools Part 2 |
- Learn how to research and create a credible policy platform paper
- Learn how to do a credible survey/poll
- Learn how and when to fundraise
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Week 8:
Pulling it all together |
- Summarize learning and identify areas for further development
- Evaluate course
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